Marketing Committee

The Marketing Committee responsibilities encompass:

• Provides marketing, publicity, publications and electronic information distribution for all Center programs and operations.
• Develops and executes Center marketing, communications and public relations plans and participates fully in the development of all Center programs, services and projects to ensure that all NCCCR efforts accurately promote its stated vision, mission and message. (This is accomplished by assigning a Committee member to participate with other committees in program, service and project development.)
• Recommends effective ways of disseminating information to members of western North Carolina community, state and national audiences.
• Collects and distributes to members and general public information about Center programs and operations. Recommends guidelines for disseminating information via print and electronic means.
• Assists staff and UNC Asheville services staff with communications and public relations functions: catalogs, brochures, web site, press releases and media coverage of programs and events. Click here for a "Marketing Assistance Form" and a copy of the Guidelines
• Coordinates internal communications and e-mail distribution lists ensuring regular and effective communications among Center members.
• Identifies media outlets and seeks media coverage of programs and events in conjunction with staff.
• Reviews and evaluates current publications and information resources.

Staff liason responsibilities encompass

• oversees preparation of materials about Center programs, services, and projects.
• oversees production of publications, catalogs, brochures, and press releases.
• maintains website, e-mail distribution lists, and membership database.
• oversees public relations (media, community, university, professional).

Meeting Minutes